• Empowering Enterprises through Enhanced Managerial Proficiency

We are currently witnessing a rapid growth of digital age. Regardless of the industry, domain, or location, every business needs to understand the power of digital marketing strategies to reach to their audience and market their offerings.

Objectives

This program will prepare you to take your organization to success in digital world by answering questions such as:

• “Whether you should invest in digital marketing and if yes where, how much and when!”
• Should you have social media presence or not and if yes, then on which platforms? What digital strategies you should adopt to reach out to customers via social media?
• Who are your customers and where are they located? What do they think about your organization and your products? How can I target them digitally?
• How to measure success or failure of my digital campaigns? How to save on your marketing costs?

• Introductory Analytics for Strategic HR

The quest for sustained growth by organizations operating in the current dynamic and uncertain environment has made analytics a key organizational core competency. By using analytical tools, techniques and employee data, organizations can enhance their employee productivity and effectiveness and create metrics that can align with business goals.

Objectives of the Program

This programme serves as an introductory ‘Level 1’ programme on Data Analytics focused on Human Resource Management On completion of the programme, participants will gain the requisite conceptual understanding and skills essential for data-driven decision-making. It seeks to create an understanding of how predictive analysis of employee data provides value to strengthen HR decision-making. The programme makes use of HBS articles and case studies besides exposing the participants to hands-on working with real case studies using predictive modelling tools like Excel and XLMiner.

• Social media marketing: a potent tool for effective advertising.

Today business owners and managers are required to make decisions and solve problems of the organisation quickly. The rapidly changing internal and external situation is constantly creating new constraints, options and success criteria. Organisations can no longer rely on ‘gut instinct’ and precedent for creative and effective ideas and solutions. As an entrepreneur, being the boss you have to deal with a host of people over whom you have little or no control. The success of the business depends on how skilfully you manage them. You might have arrived at your own style of managing each task through trial and error. But are you entirely happy with the way you are managing them now? Are you successful in all directions – upward, downward, and sideways? Would you like to review them systematically and refine them so that you can achieve your goals and expectations? Every successful manager and entrepreneur needs a broad variety of skills—general business, organizational, technological, communication and leadership. They need to be familiar and comfortable with latest concepts in finance, marketing, human resource and information technology.

Objectives

• Provide the participants with an opportunity to learn management concepts and techniques relevant for formulating and implementing strategies in general management and functional areas.
• Enable the participants to appreciate interdependencies in an organization & acquire perspectives required for general management or entrepreneurial positions.
• Enhance managerial skills of the participants by preparing them to shoulder higher responsibilities.